Article Marketing
Article marketing is one of the most valuable tools available to businesses. While this form of marketing has been in use for decades, the internet has made it one of the best ways to promote your products. In this article, you’ll learn how you can use article marketing to your advantage.
If you let readers post comments, make sure you use a “nofollow” attribute for the comments. When users leave spam in comments (links to unrelated sites),the attribute for “no follow” will let the web crawlers know and the links will not be followed. Poor link quality such as this can hurt your reputation and make a bad impression on your readers.
Put your articles on your site first, unless forbidden. By doing this, your website will gain the attention of the search engines and you will rank more highly. Get the articleindexed by the search engines on your site first and then send your articles out in the world to attract more customers.
Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
New articles should be posted regularly. Search engines don’t list your site once and then forget about it. They automatically check your site for new content on a regular basis and change your search rank based on how current the information is. Posing new content makes search engines index your website more frequently, placing them higher in rankings.
If you have an affiliate network, use them to promote your articles for you. Let them brand the articles with their ID’s and send them off working to increase your presence on the web. You can really maximize your results by using the power of your affiliate network.
Be very personable when you write for your readers. It isn’t always necessary that you use words like “I” or “me”. But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren’t just some company looking to profit. You are, but they need to see you in a softer light.
Do not overload your article with keywords. If you use one of your keywords six or more times, it will negatively affect how viewers and search engines regard you. Mention one specific keyword no more than five times, and you will be seen in a more positive light.
By adding pictures that are relevant to the article one can provide an eye catching addition the the article to increase its marketing potential. However one needs to be sure that the picture does not make up the content but simply supplement the existing article content so the information is still there.
Try creating your own description tags for the marketing of your articles. Avoid putting a keyword or key phrase into the description if you already have one in the heading, especially if you want the description to be targeted in the search results. Try using a combination of your articles’ snippets, along with a bit of your own written description to help you your search result rankings.
When you sign up for an article directory to promote your articles, you should make sure you view any tutorial videos that are available for newbie writers. These videos can give you some tips that you can apply to your articles to ensure that you attract the greatest number of people to them.
To get started with article marketing, you need to find a good article directory. One of the top ones is eZineArticles, though if you do a quick search on the internet, you will be able to find many more in no time. Once you have the directory,you will know where to start submitting your work.
Be sure your article content has valuable information. This is the number one thing to think about when writing articles. It is easy for readers to tell the difference between quality content and filler content.
Find a good article directory to use. There are several on the internet and if you take the time to find one that will work best for you, it will prove to be quite valuable for your venture. You are likely going to need to create an account with that site.
Promote your own articles. There is no need to wait for people to come to you when you can go to them. Feel free to post links to your articles on social-media websites. Social-media users are notorious for sharing, and just might share your article with their friends and followers.
Write your article as if you are sharing information with a good friend that you care about. Imagine them listening to you and asking you questions. Think through the kinds of things they want to know and put those answers in your article. Explain your ideas thoroughly as if your friend has no familiarity with the topic.
Any business owner can benefit from using article marketing to sell their products. Now that you’ve read this article, you know several things that you can do to make article marketing work for you. If you stick to our tips, you’ll be seeing new clients purchasing your products in no time.
